What is SEO?
Search engine optimization are the strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine page ( SERP) such as Google, Bing, Yahoo and other search engines.
Importance of Blogging for SEO Purposes
Blogging is something that was new to me this year. I feel it allows you to voice your opinions and get an insight into other peoples views. Blogging also helps businesses when it comes to SEO. It can make you rank higher and also add to your organic growth rate without paying money for advertising. Links rate highly in Googles algorithms so its important to make sure when blogging you have various links on your site. Its the quality of the content in your blog that will help you with SEO. This means that your blogs should consist of lots of images and videos and make sure the material you are writing about is interesting and relevant. Sharable content will boost your website and the more people talk about your blogs the higher you rank. Summer Luu gives just three reasons why Blogging is good for business.
According to Rocket Media a blog allows your site to grow by providing content that wouldn’t otherwise be contained on your site. When customers are looking for a product or service, they want to purchase from the leader in the industry, a blog allows you to establish that authoritative voice by providing your customers with the relevant, factual information they are looking for. Blogs also helps you expand on your keywords. From studying SEO its important businesses use the relevant keywords that are being searched about their business. This can also allow them to advertise around keywords that will boost their website.
Google Adwords and Google Analytics are free tools that can help you find the right keywords and also designing your own Pay Per Click add. You do have to pay if you want to publish your PPC add or if you want to bid on relevant keywords.
You can also use anchor text when you want to direct traffic to articles or other websites. What this means is instead of saying click here on the above link which is frustrating when you want to direct traffic to another site. Now you can hyperlink the words in the sentence that will direct traffic. Blogs also allow people to link to their social media accounts and get people interacting. Fresh content will also rate you higher for SEO purposes. If google sees a lot of traffic going to your website then they will rank you higher. Its important your business makes the first search page. SEO is key for your business to succeed online so blogging is a way to rank highly in SEO and is also cost effective.
Here is a video to show why blogging helps SEO. Its informative and explains with visual aids about SEO.